Five beauty category pillars
A category structure that helps brands organise assortment, channels and launch priorities.
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Portfolio
Represented brands & selected lines
Represented brands & lines
Beauty, professional care, fragrance, wellness and licensed lifestyle lines.
Trusted by leading retailers
Beauty retail, digital commerce, professional beauty, specialty and value channels.
Channel fit protects brand experience
Routes are selected by positioning, compliance, execution standards and the customer experience each category requires.
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Operating Model
Beauty execution with brand discipline
The operating model connects compliance, channel fit, visual standards, training, launch execution and reporting.
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Partnership